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Collective
Impact Media

Marketing Leadership

Tailored to Your Needs

Collective Impact Media empowers businesses with expert fractional marketing solutions  that drive growth and innovation. Whether you’re scaling a startup or optimizing an established brand, our team delivers the strategic expertise you need. We focus on measurable outcomes, ensuring every initiative drives real results. With a flexible and collaborative approach, we seamlessly integrate into your existing team. In addition to marketing leadership, we specialize in event production services that bring your brand to life through impactful experiences. Let us help you unlock your business’s full potential through innovative marketing leadership.

Cost
Efficiency

Hiring a fractional marketing expert allows companies to access top-tier talent without the financial burden of a full-time salary, benefits, and overhead costs. This model is especially advantageous for small to mid-sized businesses that need expert-level strategy but may not have the budget for a full-time hire. With fractional services, you pay only for the expertise and time you need, maximizing your marketing ROI.

Expertise on
Demand

Fractional marketing services provide access to a wide range of specialized marketing expertise tailored to your business needs. These services can include developing comprehensive marketing strategies, managing social media campaigns, creating engaging content, executing digital advertising initiatives, and video production. Additionally, our team can oversee email marketing campaigns, lead generation efforts, and analytics reporting to measure success. This ensures your marketing efforts are well-rounded and focused on delivering measurable results without the need for multiple full-time hires.

Flexibility and Scalability

With fractional marketing, businesses can scale services up or down based on their current needs. This flexibility allows you to align marketing efforts with specific campaigns, seasons, or growth phases. Unlike a full-time employee, fractional marketers adapt to your requirements, providing strategic support without long-term commitments.

Why Chose Fractional Marketing?

Introducing an Idea

Be The Exception

Meet our Founder

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Cheryl Blackwell Gorman

Cheryl Blackwell Gorman
Team
About
Services
Clients

strategy

We create data-driven strategies that align with your business goals, ensuring sustainable growth and market positioning.

leadership

From guiding teams to refining processes, we provide expert oversight to ensure your marketing initiatives succeed.

operations

Streamline workflows, implement efficient systems, and optimize performance for seamless marketing execution.

creative

Develop impactful marketing assets, including branding materials, training guides, presentations, and digital content, designed to captivate and convert your audience.

Owner

Cheryl Gorman is a graduate of the Newhouse School of Public Communications at Syracuse University.  She spent over 15 years working for professional sports teams and regional sports networks in various capacities including sideline reporting, writing and producing, creative development and sports marketing.  Cheryl was part of the senior leadership team that launched FOX Sports San Diego and oversaw the on-air promotions, marketing, digital content, and team partner relationships for the network.  During her career in television she mentored young women in the industry and was a founding member of the San Diego Chapter of Women in Sports and Events (WISE).  Cheryl has received numerous accolades for her creative content including 6 Emmy awards from the National Academy of Television Arts and Sciences.  Cheryl graduated with her MBA from Baldwin Wallace University and has served on several boards including The Jackie Robinson Family YMCA, The Miracle League of San Diego, and a San Diego based Charter School.  Cheryl is originally from Shaker Heights, Ohio.
Contact

Contact Me

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© 2023 by Collective Impact Media. 

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